No need to include your company name in the abstract text. Chances are I’ve not heard of your company, and even if I have, what does it add to my comprehension of your abstract and what you’re going to talk about? Possible exception would be the "hot" tech companies where people will see a talk just because it’s Netflix etc

I really don’t want just to read your project documentation/summary. It makes me worry your talk will be death by PowerPoint of the minutiae of something that’s only relevant in your company.

Following on from above, I want to see that there’s going to be things you’ll share that are useful for other people in a similar situation. Something that’s specific to your project, your company, doesn’t translate to mass-usefulness. Something that other people will hit, whether it’s technical or org-cultural, now that is interesting and is going to be useful

If my eyes start to glaze over reading the abstract intro, already I’m assuming that your talk will make me bored too. Read it back out loud to yourself…make sure each word justifies its place in the text. Boilerplate filler and waffle should be left on the cutting room floor.

You need to strike a balance between giving enough detail about the contents of your talk that I am convinced you have interesting things to share, but without listing every nut and bolt of detail. Too much detail and it just becomes a laundry list. You need to whet people’s appetite for the actual meal, not put them off their food.

For heaven’s sake, proof read! If you can’t be arsed to use a spell checker, then I definitely wouldn’t trust you to prepare a talk of any quality. I’ve recently started using Grammarly and it’s excellent.