LLMs are rapidly changing how we use the internet. Remember just a few years ago when you’d search for something on Google and scroll through the results like some kind of Neanderthal? Heck, you might even click through to page 2 if you were feeling spicy.

These days—and, knowing how this stuff ages, I should perhaps be less broad than "these days" and say just "in January 2026"—Google’s AI Overview at the top of the results has got pretty good for basic stuff, making looking at the actual search results less necessary. That’s if folk even get to Google, when they’ve got an LLM close at hand to answer any and every question that they throw at it (regardless of whether it’s a lazy "how do you spell irony" or somewhat more LLM-appropriate "ELI5 nuclear fusion").

Reddit is one of the longer-standing platforms on the internet, bringing together folk to discuss, rant, grumble, and troll others on all sorts of topics, from Kafka to data engineering to nerding out over really bright torches to grumbling about the state of the country—and a whole lot more.

As a social network it’s a prime candidate for using graph analysis to examine how people interact—and in today’s post, hunt down some sneaky shills ;-)